1.18.2010

: i'll jump if you do

the billboard below which is aside 95 in bridgeport has been the center of media attention here in ct. apparently motorists are under the impression the maniquin atop the billboard is real and they're calling 911 reporting a potential "jumper". personally, i think a man in pajamas with his teddy bear and a message promoting overnight test drives go hand in hand and there is no reason for alarm! i also think all those people calling 911 deserve $100 tickets for operating a cell phone while driving. i have to give props to the designer behind the billboard! such a simple design and message making a significant impact on the marketplace and bringing huge exposure to the dealership...well done!